Ideavelop expands its merino portfolio with Smartwool!

We’re proud to announce that we are expanding our portfolio with Smartwool, a true pioneer in merino socks and apparel.
From now on, we represent not only Icebreaker, but also Smartwool for specialized accounts in Belgium, the Netherlands, and Luxembourg.

This strategic move strengthens the position of both brands within the VF portfolio and offers consumers high-quality, natural alternatives in a market still dominated by synthetic products.

Dariusz Boniecki, Head of Sales for Icebreaker and Smartwool EMEA, says:
“By combining the strengths of two global leaders in merino and natural fibers, we are building a flexible and responsive business model. Each brand retains its own identity, while we leverage strategic synergies to move together toward a more sustainable future.”

At Ideavelop, we’re excited about this new chapter in our partnership. We remain committed to growth through innovation. Together with our partners, we aim to help even more people experience the benefits of merino wool.

For more information, get in touch with our team or visit our showroom to discover the Smartwool collection.

OrganoTex and REV’IT! join forces for sustainable motorcycle apparel care!

REV’IT! Sport International launches a brand-new line of five care products this week.
These innovative products for motorcycle apparel and accessories are developed using the award-winning green technology from OrganoTex (OrganoClick AB), inspired by the natural water-repellent properties of the lotus flower.

The product line includes specialized detergents and advanced solutions for water-repellent protection of motorcycle gear. All products are PFAS-free and fully biodegradable, ensuring no harmful impact on nature.

Iain Howe, Global Marketing Director at REV’IT!:
“We’re proud of our partnership with OrganoTex. Their constant innovation, combined with a values-driven approach, aligns perfectly with our brand. At REV’IT!, we aim to exceed the expectations of the most demanding riders with protective motorcycle gear, while working every day on innovations that protect both our planet and our riders.”

The new products will be available through REV’IT!’s extensive dealer network across Europe and North America.
For OrganoTex, this marks not only an exciting entry into the motorcycle industry, but also their debut in the North American market.

We’re proud to have played a role in making this collaboration happen — and we can’t wait to see these products appear in motorcycle specialty stores throughout the Benelux.

More info:
https://news.cision.com/organoclick-ab/r/organotex-initiates-collaboration-with-rev-it–sport-international,c4095493

Discover the new Hydro Flask Spring-Summer 2025 collection!

Hydro Flask takes your favorite bottles to the next level with perfectly matched caps and lids — because it’s the little details that make the biggest difference!

We’re bringing back some of your favorite colors and introducing stunning new shades: Reef, Aloe & Surf, inspired by the sea, the sand, and tropical paradises. 🌴☀️

They’re simply irresistible!
Find out more at: https://www.hydroflask.com/gb/