SALES
We build brands that stand out, connect, and thrive. All based on our philosophy: ‘Create Something Good.’
Ideavelop is the strategic partner for brands and organizations with a strong commitment to sustainability, in the Benelux and beyond. For us, it’s all about sustainable growth, strong collaborations, and innovation. Since 1996, we have been connecting brands with the right markets and building bridges between brands, retailers, and consumers. Our team of 15 passionate professionals works daily on strategic distribution, distinctive marketing, and efficient logistics.
We believe that true impact comes from prioritizing relationships over transactions. That’s why we invest in long-term collaborations and work only with brands that are dedicated to people and the planet. With a creative and pragmatic approach, we help businesses grow, not just commercially, but with a positive impact on the world.
From logistics to brand strategy, we ensure that products are not only sold, but also tell a story and make a lasting impact.
Create Something Good
Growth through Collaboration and Innovation
Our journey began in 1996, when founder Arnold Mensinga and his wife traveled the world – from Russia and Mongolia to China and New Zealand. During this journey, they discovered an innovative three-wheeled stroller from the New Zealand brand phil&teds. A unique find, which made its way to the European market in 1997. This was the beginning of Ideavelop.
Over the years, Ideavelop has grown into a leading distributor and partner for premium brands. We brought innovative brands like icebreaker, Macpac, and Mountain Buggy to Europe, often pioneering new markets.
Where retailers were initially skeptical about merino wool in the outdoor industry, we proved them wrong with icebreaker: 100% natural, functional clothing became a game-changer. Macpac introduced a “repair, don’t replace” philosophy that was ahead of its time. And Mountain Buggy empowered parents to venture without limits.
In 2013, we took the next step in our mission with the launch of our own brand: Blue LOOP Originals. We saw how huge amounts of textile waste ended up in landfills and incinerators, and we decided to take action. Together with our partners, we developed dozens of sustainable innovations to give used clothing, shoes, and outdoor gear a second life locally.
Over the years, our brand portfolio has expanded with the addition of Schöffel, Hydro Flask, Organotex, and Smartwool. These iconic brands are more than just labels, they represent authenticity and have earned a permanent place in the lives of millions. With innovative products that exceed expectations, we inspire a sustainable and active lifestyle.
At Ideavelop, we embrace the power of collaboration and innovation, always with deep respect for nature. Our products, experiences, and solutions are designed to enhance experiences and create a more sustainable planet. Fun and innovation are at the heart of everything we do. We encourage creativity, strengthen the connection with our surroundings, and continuously inspire ourselves and our partners to grow and evolve.
Today, we help brands and partners grow with a strong combination of distribution, marketing, and logistics. We build bridges between brands and partners, support sustainable market strategies, and ensure that products are not only sold, but also tell a story and make a lasting impact.
Empowering Brands. Inspiring Retailers. Growing Together.
3PL – WAREHOUSE
Packages with Passion. You can focus on growing your business while we handle your logistics and warehouse management with great precision and efficiency.
MARKETING
In a sea of sameness, be unforgettable! We create stories that help our brands grow, build loyal communities, and change mindsets.
CUSTOMER SERVICE
We offer a wide range of omnichannel solutions, with a high level of accessibility and personal service, reliable information, and care for your customers.
