Founded in 1995 by Jeremy Moon in New Zealand, icebreaker® is a pioneer in the ethical and sustainable production of natural performance clothing. The collections for men, women, and children harness the unique benefits of merino wool, sourced from the most sustainable and ethical merino farms in New Zealand.
Transparency, responsibility, and nature-inspired innovation are at the heart of icebreaker. Merino wool is the core of everything they do, and sustainability is in their DNA. Join the movement and choose natural.
A Future Driven by Natural Innovation
As part of VF Corporation, icebreaker continues to challenge the status quo and remains committed to natural, transparent, and responsible business practices. The brand encourages consumers to choose natural fibers and is dedicated to responsible fiber sourcing.
100% of the merino wool used is traceable, and by 2028, all wool will come from growers practicing regenerative farming. Regeneration is the future — icebreaker focuses on regenerative farming principles and renewable resources to reduce its environmental footprint.
New Zealand Roots, Timeless Expertise
With deep roots in New Zealand’s Southern Alps and a strong connection to nature, icebreaker masters the age-old art of layering. Inspired by the resilience of merino sheep against extreme weather conditions, the brand has developed an innovative layering system using merino wool for ultimate comfort, in every season.
Part of Ideavelop since 1999 | Website: https://www.icebreaker.com
