Smartwool was founded in 1994 in Steamboat Springs, Colorado, and was the first outdoor company to develop performance merino wool ski socks, completely revolutionizing the sock market. Since then, the brand has continued to innovate and improve, constantly pushing the boundaries of the sock industry.
Smartwool® designs its products to maximize the benefits of merino wool and provide exceptional comfort, allowing people to do what they love for longer. The brand draws its inspiration from its own backyard—the Colorado Rockies—where new product ideas are discovered and tested every day. Smartwool® is driven to push the boundaries of merino wool and create smarter products. Inspired by those who live and play in the mountains, the brand offers high-performance apparel made for an active outdoor lifestyle.
Smartwool is transparent and holds high sustainability ambitions. The brand uses ZQ(RX) certified wool and, in 2023, launched the ‘Second Cut’ Project, through which Smartwool successfully created new socks from old ones.
Part of Ideavelop since: 2024
Website: https://www.smartwool.com
