From the first breath to the final push, merino keeps pace.
The runs that matter don’t wait for better weather. They start in the dark, cut through cold air, and build momentum with every step. In winter conditions, comfort isn’t a luxury – it’s essential. That’s where merino comes into its own.
For FW26, icebreaker presents its winter running collection engineered to help runners stay comfortable across changing temperatures, intensities, and conditions. Combining the natural performance of merino with body-mapped construction and technical design, the collection delivers breathable warmth, efficient temperature regulation, and unrestricted movement from the first kilometer to the last.
Warm when you step out. Breathable as the pace rises. Adaptable throughout the run. Because when conditions change, your layers should respond.
icebreaker’s ZoneKnit™ Technology
Merino, mapped to your run.
Not every part of the body works the same way, and neither should your base layer.
icebreaker’s ZoneKnit™ technology combines the natural benefits of merino wool with strategically placed ventilation zones that increaseairflow where heat builds and retain warmth where it’s needed most. The result is balanced comfort that adapts to changing efforts, helping runners stay focused from steady training sessions to race-day performance.
Whether you’re pushing uphill, settling into tempo pace, or logging winter miles, ZoneKnit™ supports temperature regulation every step of the way.
Key Styles
125 ZoneKnit™ Base Layer
A lightweight next-to-skin layer designed to regulate body temperature in cold-weather conditions while providing the softness and comfort of naturally breathable merino.
Merino Speed Winter 28″ Tights
Technical winter running tights built for cold conditions, balancing warmth, breathability, and freedom of movement throughout every run.
125 ZoneKnit™ Speed 6″
Lightweight performance shorts featuring targeted ventilation zones and natural temperature regulation for high-output efforts year-round.
200 RealFleece™ Descender Mid Layer: Warmth without the bulk
When temperatures drop, runners need insulation that works with them—not against them.
The 200 RealFleece™ Descender is built for movement, combining authentic brushed merino fleece with breathable ventilation that helps release excess heat as effort increases. Soft, lightweight, and completely plastic-free, it provides the warmth needed for winter training without adding unnecessary bulk.
Designed as the ideal mid-layer for cold-weather running, it delivers comfort that moves naturally with the body.
Hydro Flask has been an icon in the world of drinkware for years. Known for its rugged design, excellent insulation and fresh colours, the brand has built a loyal following around the world. With the introduction of the 200 ml Micro Bottle last year, the familiar Hydro Flask formula suddenly came in a surprisingly small package. And that compact size proved to be a real hit.
Small but mighty
The Micro Bottle quickly became a true hype in the United States. After years in which bottles and tumblers seemed to get bigger and bigger, a clear countertrend emerged: small is beautiful. The Micro Bottle literally fits into a jacket pocket, handbag or lunchbox, making it not only a practical bottle, but increasingly a lifestyle accessory too.
On social media, the bottle regularly appeared alongside mini bags, keychains and other ‘tiny accessories’. Demand became so strong that several colours repeatedly sold out.
Despite its small size, the Micro Bottle delivers the same quality you would expect from Hydro Flask. Thanks to its double-wall vacuum insulation, drinks stay hot or cold for hours, while the leakproof and durable design makes it ideal for everyday use.
Two new sizes
Following the success of the original 200 ml version, Hydro Flask is now expanding the Micro Bottle range with two new sizes: 300 ml and 400 ml. The compact character remains, but the additional sizes offer more choice for different moments throughout the day — from a small coffee on the go to a little extra hydration during a busy day.
The larger versions also feature a practical Flex Clip, making it easy to attach the bottle to a bag, for example.
In a short period of time, one of Hydro Flask’s smallest products has grown into a complete family.
https://ideavelop.net/wp-content/uploads/2026/10/S26_Micro_Bouwer_exp-2029-01-01_D3_L1_3272-scaled.jpg17082560Administratorhttps://ideavelop.net/wp-content/uploads/2025/07/idv-noslogan.pngAdministrator2026-10-05 12:10:002026-10-05 14:16:40The Micro Hydro: now available in three sizes!
We are excited to welcome a new ambassador to our Recycle Journey! From this month onward, Raimo Grawe joins the Blue LOOP Originals team as the dedicated agent for Northern and Eastern Germany.
In this role, Raimo will be the primary point of contact for our partners in the region, helping to expand and strengthen our presence across Northern Germany. With his extensive experience, we are confident he will be a reliable and trusted partner for both our existing and new Blue LOOP Originals retail partners.
Together, we are driven by the mission to give textile waste a high-quality second life, share inspiring stories, and be a trusted and successful partner for our German Recycle Superheroes.
Raimo can be reached at: Handelsagentur Raimo Grawe Phone: +49 176 233 157 98 Mail: rgrawe@me.com
https://ideavelop.net/wp-content/uploads/2025/10/IMG_3375-2-scaled.jpg11272560Rutger Springerhttps://ideavelop.net/wp-content/uploads/2025/07/idv-noslogan.pngRutger Springer2025-10-07 07:40:112025-10-07 08:21:47Raimo Grawe joins as Blue LOOP Originals agent for Northern and Eastern Germany.
Sustainability is dead. The good news is that something better has taken its place: circularity, a design philosophy that builds the end of a product’s lifecycle into the very beginning of its design.
To bring that idea to life, we joined forces last year with the creative minds at Salt Magazine. Together, we explored the world of denim recycling and drew inspiration from both new and traditional forms of design. The result: a unique limited-edition sweater—just 100 pieces—crafted with fibers from old jeans.
And that matters, because in the Netherlands alone, 21 million pairs of jeans are sold every year. A large share eventually ends up in incinerators or landfills—not because denim can’t be reused, but because recycling it is often too complex and expensive due to the mix of materials. With this project, we show that it is possible—if you think smart from the design stage onwards.
For Salt, we offered a unique behind-the-scenes look at our production chain. Their designers took inspiration from the ancient Japanese embroidery art of Sashiko: a craft centered on repairing, reinforcing, and extending a product’s life. A perfect match with the mindset behind circularity.
In this blog, you’ll read all about the recycling process, the creative design journey, and the inspiration behind this special collaboration. You can now order this one-of-a-kind sweater in Salt’s webshop—but once it’s gone, it’s gone!
https://ideavelop.net/wp-content/uploads/2025/10/BLO-x-Salt-Sweater.png908908Rutger Springerhttps://ideavelop.net/wp-content/uploads/2025/07/idv-noslogan.pngRutger Springer2025-10-01 13:06:522025-10-01 13:06:52Blue LOOP Originals x Salt Collab
Longer days and rising temperatures — the perfect moment to get your outdoor gear ready for a new season full of adventure. Whether you’re heading out for a hike or a city trip, lightweight shoes are a must-have this summer.
The AKU Omnia V-Light GTX stands out not only for its comfort and performance, but also as a more sustainable choice:
Upper made from 50% recycled post-consumer materials — completely leather-free and free from animal-derived components.
PFAS-free water-repellent treatment and GORE-TEX lining based on EPE (Expanded Polyethylene).
Outsole made with partially recycled rubber and bio-based EVA, assembled using minimal adhesives thanks to innovative co-moulding technology.
Great for your feet — and for the planet. Now available at AKU dealers near you!
https://ideavelop.net/wp-content/uploads/2025/04/Laatste-nieuws-AKU-Omnia.jpg10681024Administratorhttps://ideavelop.net/wp-content/uploads/2025/07/idv-noslogan.pngAdministrator2025-07-01 09:12:002025-07-22 11:27:57Heading into nature light, stylish, and sustainable? Discover the new Omnia V-Light GTX by AKU.
We’re proud to announce that we are expanding our portfolio with Smartwool, a true pioneer in merino socks and apparel. From now on, we represent not only Icebreaker, but also Smartwool for specialized accounts in Belgium, the Netherlands, and Luxembourg.
This strategic move strengthens the position of both brands within the VF portfolio and offers consumers high-quality, natural alternatives in a market still dominated by synthetic products.
Dariusz Boniecki, Head of Sales for Icebreaker and Smartwool EMEA, says: “By combining the strengths of two global leaders in merino and natural fibers, we are building a flexible and responsive business model. Each brand retains its own identity, while we leverage strategic synergies to move together toward a more sustainable future.”
At Ideavelop, we’re excited about this new chapter in our partnership. We remain committed to growth through innovation. Together with our partners, we aim to help even more people experience the benefits of merino wool.
For more information, get in touch with our team or visit our showroom to discover the Smartwool collection.
https://ideavelop.net/wp-content/uploads/2025/04/Laatste-nieuws-Smartwool.jpg10681024Administratorhttps://ideavelop.net/wp-content/uploads/2025/07/idv-noslogan.pngAdministrator2025-04-30 07:43:432025-07-22 11:26:39Ideavelop expands its merino portfolio with Smartwool!
REV’IT! Sport International launches a brand-new line of five care products this week. These innovative products for motorcycle apparel and accessories are developed using the award-winning green technology from OrganoTex (OrganoClick AB), inspired by the natural water-repellent properties of the lotus flower.
The product line includes specialized detergents and advanced solutions for water-repellent protection of motorcycle gear. All products are PFAS-free and fully biodegradable, ensuring no harmful impact on nature.
Iain Howe, Global Marketing Director at REV’IT!: “We’re proud of our partnership with OrganoTex. Their constant innovation, combined with a values-driven approach, aligns perfectly with our brand. At REV’IT!, we aim to exceed the expectations of the most demanding riders with protective motorcycle gear, while working every day on innovations that protect both our planet and our riders.”
The new products will be available through REV’IT!’s extensive dealer network across Europe and North America. For OrganoTex, this marks not only an exciting entry into the motorcycle industry, but also their debut in the North American market.
We’re proud to have played a role in making this collaboration happen — and we can’t wait to see these products appear in motorcycle specialty stores throughout the Benelux.
Hydro Flask takes your favorite bottles to the next level with perfectly matched caps and lids — because it’s the little details that make the biggest difference!
We’re bringing back some of your favorite colors and introducing stunning new shades: Reef, Aloe & Surf, inspired by the sea, the sand, and tropical paradises. 🌴☀️
https://ideavelop.net/wp-content/uploads/2025/04/Laatste-nieuws-Hydro-Flask-SS25.jpg10681024Administratorhttps://ideavelop.net/wp-content/uploads/2025/07/idv-noslogan.pngAdministrator2025-04-01 08:37:312025-07-22 11:23:23Discover the new Hydro Flask Spring-Summer 2025 collection!
Winter Hits. Merino Runs. Discover icebreaker’s natural collection for winter running.
From the first breath to the final push, merino keeps pace.
The runs that matter don’t wait for better weather. They start in the dark, cut through cold air, and build momentum with every step. In winter conditions, comfort isn’t a luxury – it’s essential. That’s where merino comes into its own.
For FW26, icebreaker presents its winter running collection engineered to help runners stay comfortable across changing temperatures, intensities, and conditions. Combining the natural performance of merino with body-mapped construction and technical design, the collection delivers breathable warmth, efficient temperature regulation, and unrestricted movement from the first kilometer to the last.
Warm when you step out. Breathable as the pace rises. Adaptable throughout the run. Because when conditions change, your layers should respond.
icebreaker’s ZoneKnit™ Technology
Merino, mapped to your run.
Not every part of the body works the same way, and neither should your base layer.
icebreaker’s ZoneKnit™ technology combines the natural benefits of merino wool with strategically placed ventilation zones that increase airflow where heat builds and retain warmth where it’s needed most. The result is balanced comfort that adapts to changing efforts, helping runners stay focused from steady training sessions to race-day performance.
Whether you’re pushing uphill, settling into tempo pace, or logging winter miles, ZoneKnit™ supports temperature regulation every step of the way.
Key Styles
125 ZoneKnit™ Base Layer
A lightweight next-to-skin layer designed to regulate body temperature in cold-weather conditions while providing the softness and comfort of naturally breathable merino.
Merino Speed Winter 28″ Tights
Technical winter running tights built for cold conditions, balancing warmth, breathability, and freedom of movement throughout every run.
125 ZoneKnit™ Speed 6″
Lightweight performance shorts featuring targeted ventilation zones and natural temperature regulation for high-output efforts year-round.
200 RealFleece™ Descender Mid Layer: Warmth without the bulk
When temperatures drop, runners need insulation that works with them—not against them.
The 200 RealFleece™ Descender is built for movement, combining authentic brushed merino fleece with breathable ventilation that helps release excess heat as effort increases. Soft, lightweight, and completely plastic-free, it provides the warmth needed for winter training without adding unnecessary bulk.
Designed as the ideal mid-layer for cold-weather running, it delivers comfort that moves naturally with the body.
The Micro Hydro: now available in three sizes!
Hydro Flask has been an icon in the world of drinkware for years. Known for its rugged design, excellent insulation and fresh colours, the brand has built a loyal following around the world. With the introduction of the 200 ml Micro Bottle last year, the familiar Hydro Flask formula suddenly came in a surprisingly small package. And that compact size proved to be a real hit.
Small but mighty
The Micro Bottle quickly became a true hype in the United States. After years in which bottles and tumblers seemed to get bigger and bigger, a clear countertrend emerged: small is beautiful. The Micro Bottle literally fits into a jacket pocket, handbag or lunchbox, making it not only a practical bottle, but increasingly a lifestyle accessory too.
On social media, the bottle regularly appeared alongside mini bags, keychains and other ‘tiny accessories’. Demand became so strong that several colours repeatedly sold out.
Despite its small size, the Micro Bottle delivers the same quality you would expect from Hydro Flask. Thanks to its double-wall vacuum insulation, drinks stay hot or cold for hours, while the leakproof and durable design makes it ideal for everyday use.
Two new sizes
Following the success of the original 200 ml version, Hydro Flask is now expanding the Micro Bottle range with two new sizes: 300 ml and 400 ml. The compact character remains, but the additional sizes offer more choice for different moments throughout the day — from a small coffee on the go to a little extra hydration during a busy day.
The larger versions also feature a practical Flex Clip, making it easy to attach the bottle to a bag, for example.
In a short period of time, one of Hydro Flask’s smallest products has grown into a complete family.
Raimo Grawe joins as Blue LOOP Originals agent for Northern and Eastern Germany.
We are excited to welcome a new ambassador to our Recycle Journey! From this month onward, Raimo Grawe joins the Blue LOOP Originals team as the dedicated agent for Northern and Eastern Germany.
In this role, Raimo will be the primary point of contact for our partners in the region, helping to expand and strengthen our presence across Northern Germany. With his extensive experience, we are confident he will be a reliable and trusted partner for both our existing and new Blue LOOP Originals retail partners.
Together, we are driven by the mission to give textile waste a high-quality second life, share inspiring stories, and be a trusted and successful partner for our German Recycle Superheroes.
Raimo can be reached at:
Handelsagentur Raimo Grawe
Phone: +49 176 233 157 98
Mail: rgrawe@me.com
Blue LOOP Originals x Salt Collab
Sustainability is dead. The good news is that something better has taken its place: circularity, a design philosophy that builds the end of a product’s lifecycle into the very beginning of its design.
To bring that idea to life, we joined forces last year with the creative minds at Salt Magazine. Together, we explored the world of denim recycling and drew inspiration from both new and traditional forms of design. The result: a unique limited-edition sweater—just 100 pieces—crafted with fibers from old jeans.
And that matters, because in the Netherlands alone, 21 million pairs of jeans are sold every year. A large share eventually ends up in incinerators or landfills—not because denim can’t be reused, but because recycling it is often too complex and expensive due to the mix of materials. With this project, we show that it is possible—if you think smart from the design stage onwards.
For Salt, we offered a unique behind-the-scenes look at our production chain. Their designers took inspiration from the ancient Japanese embroidery art of Sashiko: a craft centered on repairing, reinforcing, and extending a product’s life. A perfect match with the mindset behind circularity.
In this blog, you’ll read all about the recycling process, the creative design journey, and the inspiration behind this special collaboration. You can now order this one-of-a-kind sweater in Salt’s webshop—but once it’s gone, it’s gone!
Heading into nature light, stylish, and sustainable? Discover the new Omnia V-Light GTX by AKU.
Longer days and rising temperatures — the perfect moment to get your outdoor gear ready for a new season full of adventure.
Whether you’re heading out for a hike or a city trip, lightweight shoes are a must-have this summer.
The AKU Omnia V-Light GTX stands out not only for its comfort and performance, but also as a more sustainable choice:
Great for your feet — and for the planet.
Now available at AKU dealers near you!
Want to learn more? Visit:
https://www.aku.com/en-eu/pages/omnia-v-light-gtx
Ideavelop expands its merino portfolio with Smartwool!
We’re proud to announce that we are expanding our portfolio with Smartwool, a true pioneer in merino socks and apparel.
From now on, we represent not only Icebreaker, but also Smartwool for specialized accounts in Belgium, the Netherlands, and Luxembourg.
This strategic move strengthens the position of both brands within the VF portfolio and offers consumers high-quality, natural alternatives in a market still dominated by synthetic products.
Dariusz Boniecki, Head of Sales for Icebreaker and Smartwool EMEA, says:
“By combining the strengths of two global leaders in merino and natural fibers, we are building a flexible and responsive business model. Each brand retains its own identity, while we leverage strategic synergies to move together toward a more sustainable future.”
At Ideavelop, we’re excited about this new chapter in our partnership. We remain committed to growth through innovation. Together with our partners, we aim to help even more people experience the benefits of merino wool.
For more information, get in touch with our team or visit our showroom to discover the Smartwool collection.
OrganoTex and REV’IT! join forces for sustainable motorcycle apparel care!
REV’IT! Sport International launches a brand-new line of five care products this week.
These innovative products for motorcycle apparel and accessories are developed using the award-winning green technology from OrganoTex (OrganoClick AB), inspired by the natural water-repellent properties of the lotus flower.
The product line includes specialized detergents and advanced solutions for water-repellent protection of motorcycle gear. All products are PFAS-free and fully biodegradable, ensuring no harmful impact on nature.
Iain Howe, Global Marketing Director at REV’IT!:
“We’re proud of our partnership with OrganoTex. Their constant innovation, combined with a values-driven approach, aligns perfectly with our brand. At REV’IT!, we aim to exceed the expectations of the most demanding riders with protective motorcycle gear, while working every day on innovations that protect both our planet and our riders.”
The new products will be available through REV’IT!’s extensive dealer network across Europe and North America.
For OrganoTex, this marks not only an exciting entry into the motorcycle industry, but also their debut in the North American market.
We’re proud to have played a role in making this collaboration happen — and we can’t wait to see these products appear in motorcycle specialty stores throughout the Benelux.
More info:
https://news.cision.com/organoclick-ab/r/organotex-initiates-collaboration-with-rev-it–sport-international,c4095493
Discover the new Hydro Flask Spring-Summer 2025 collection!
Hydro Flask takes your favorite bottles to the next level with perfectly matched caps and lids — because it’s the little details that make the biggest difference!
We’re bringing back some of your favorite colors and introducing stunning new shades: Reef, Aloe & Surf, inspired by the sea, the sand, and tropical paradises. 🌴☀️
They’re simply irresistible!
Find out more at: https://www.hydroflask.com/gb/