Reducing plastic consumption is high on our agenda. Plastics cause a huge visible and invisible mountain of waste. It is so bad that microplastics end up in our rivers, seas, and drinking water and infiltrate our food chains. In order to turn the tide, in 2018 we started packing all Blue LOOP items in recycled paper bread bags made from European paper waste. Most stores store these bags that we reuse when repackaging in our department store. Recently we switched to paper tape for taping shipping boxes. This makes it easier to recycle paper because it no longer contains plastic.

As for Blue LOOP Originals, we have developed a revolutionary fleece quality that does not contain plastic but still has functional properties. More about that soon.